Pronunciation:(bojŋ)

Function: noun
boing! is an onomatopoeia - a word that imitate the sound. boing! imitates the sound of a tightly wound spring "springing" forth or the bouncing sound off a trampoline. It's a Fast Motion Onomatopoeia, a word that conveys the sound of speed and power.

Function: verb
Figuratively speaking, it refers to people being launched (boing!) into their fullest potential. We believe that everyone has a dream, a dream greater than themselves and we are there as “Dream Launchers” – to engage, enable and empower them to uncover their dreams and take steps to fulfill them.